I must admit I’d never really heard of fashion video as a genre
until someone I teach showed me an astonishing piece by
Ruth Hogben & Gareth Pugh last week, which sent me off in search of more.
This piece comes from site called ShowStudio:
‘an award-winning fashion website, founded and directed by Nick Knight,
that has consistently pushed the boundaries of communicating fashion online.’
according to its ‘about’ page.
The piece we’re posting here is directed by Knight together with the designer
Hussein Chalayan, with editing by Ruth Hogben and music by Anthony, of Johnsons
It’s a tour de force, fizzing with ideas, a mesmerising watch,
and a fund of stealable ideas, so we’ll definitely be returning
for more, though I have to say I only see a dark void where
a living heart might have beat – there’s no speck of warmth
or humanity to it.