Ari Marcopoulos – Claremont

23rd October 2008
advertising | arts | design | ephemera | movie making | video - brittany


Ari Macopoulos – Claremont (2008, 50.5MB, 10:44)

Okay, this requires some breakdown and explanation.
So Adam Kimmel is an NYC men’s wear designer. This
video is a promo for his Spring 2009 line. And you’re
thinking, what does this have to do with video art or
conceptual cinema or animation? Right. Well, not much.

But what it does have to do with is the Internet. The way
that now, we get to see things we didn’t five years ago.
Five years ago, this video would have been shown at some
runway event that few to none of us would ever fathom
attending – not that they’d let us in the door. And I’m not
worried about that. But I am worried about not seeing great
video. And that changed.

So now, you can watch this insane video of two skater guys -
yes, in Adam Kimmel suits, that’s the point – ride down wild
hills, dodging cars, in southern California. It isn’t that this
has superior quality – the first two minutes are a little dry -
and it doesn’t say anything meaningful about the evolution
of digital video, though they did make an HD version, if that
sort of thing interests you. But you get to see it, and you
probably wouldn’t get this point of view unless you’re a
gifted skater in our midst and we had no idea. It would also
be tacky to hate on this kind of video because the skill of
skating, filming, and not wiping out is something laudable
on its own. This kind of extreme boarding? Well, it clearly
struck a chord with me. No one makes this video for a film
festival, and if they did, it wouldn’t be like this. The Internet
is the natural home for this sort of piece. I’m just saying that
I’m glad the house was built.

Video by Ari Macopoulos.