Wheeler Winston Dixon is now a professor of film studies
at the University of Nebraska, Lincoln. Before he did that he made
a lot of (on the evidence of these clips & others) really great short movies.
In particular these two clips from Serial Metaphysics, apparently almost
entirely constructed from TV ads, whet the appetite for a viewing
of the whole twenty minutes.
Dixon conjures fever dream magic from commercial banality.
Check in particular the end sequence of clip one:
David Lynch eat your heart out.