Flooded McDonald’s

20th February 2009
activism | arts | commerce | conceptual | video - brittany


Superflex – Flooded McDonald’s (2009, 8.2MB, 0:41)

Clip from a twenty minute video of a McDonald’s
being fully submerged underwater. (Don’t worry -
they recycled the water, and no staff was present.)
What do you think it means? Is it a statement about
collective inability to act, climate change and multinational
corporations, or consumption?
Whatever the intentions, the video is oddly calming.
From Danish video collective Superflex.