Jon Rafman – Ad-Vice for a Prophet

17th October 2012
advertising | experimental | narrative | remix/mashup | tv | video - michael


Ad-Vice for a Prophet (2005, 78.6MB, 6:59 min)

I wrote the text below in, I think, 2008.
[In case you didn't notice we're intermittently re-posting stuff previously
posted on weekends in line with our 5 day a week current policy
- it also takes a bit of the pressure off which, two old guys,
we feel, we feel].
Since then Rafman has gone on to achieve a measure of well deserved
celebrity, showing at the Saatchi Gallery in London amongst other
prestigious venues, especially with his
9 eyes of google street view
I notice the piece we feature here no longer appears on his CV or website.
A shame – it has many merits – not least of which is an embryonic
version of the sensibility which underpins his more current work
although I entirely understand why artists occasionally attempt
to take a broom to old work.

Great piece by Jon Rafman.
I love the refusal to commit to a tone, the playfulness & humor, the wistfulness &
sometimes the vaguest air of menace too.
There’s a curious feel. An air of detachment, as if nothing can be said
directly but that everything is mediated & distanced by the act of editing
and presenting, serving up, (as with the ads).
The whole thing feels haunted by movie history.
I’m curious to know whether this is all found footage, whether some of it is
original or what.

Anyway, tremendous. Lots of other interesting
work on his site.