PES – Sneaux Shoes – Human Skateboard

22nd July 2008
advertising | animation | commerce | humor | remix/mashup | sports | stop motion | tv | viral - doron

Sneaux
Sneaux (2007, 7MB, 31 sec.)

Sneaux Shoes launched a consumer-generated video campaign
with a stop-motion video of a human skateboard. The TV ad
features a skateboarder using a kid as a skateboard and performing
classic tricks like ollies, grinds and 360s.
PES who directed the video made it entirely in-camera (Canon D20)
and on location through the use of a stop-motion animation technique
known as pixilation. Says PES: “This spot is a great example of the
breadth of stop-motion. If something exists in the real world, it can be animated.”

Editing and sound design was done by Sam Welch at Homestead, New York.