'fashion'

More Showstudio

26th November 2010 by michael
advertising | arts | commerce | ephemera | event | fashion | performance | video


beasting
Beasting (2008, 3MB, 31 secs)

blackball
Blackball (2008, 10MB, 1:21 min)

God, I dislike this work! It’s the combination of the stellar
degree of smug self-congratulation with a faux experimentalism/pretension
to art similarly typified by the ludricous “creative” moniker
attached to exponents of advertising.
But..but..again – like some ads, not many, some – there’s
something to be learned here, especially from Beasting
which manages to be both deeply, Zoolanderishly, risible
(the branded underpants) but also generate a kind of deep,
myth-related frisson.
All the more vexing that somewhere here is real talent.

So…we hold our noses and post…

Enough! Six months, at least, before any more of this.
I’m going out for some air.


Readings

18th November 2010 by michael
advertising | arts | collaboration | commerce | design | event | exhibition | fashion | observational | video


readings
Readings (2008, 43 MB, 9:53 min.)

I must admit I’d never really heard of fashion video as a genre
until someone I teach showed me an astonishing piece by
Ruth Hogben & Gareth Pugh last week, which sent me off in search of more.
This piece comes from site called ShowStudio:

‘an award-winning fashion website, founded and directed by Nick Knight,
that has consistently pushed the boundaries of communicating fashion online.’

according to its ‘about’ page.

The piece we’re posting here is directed by Knight together with the designer
Hussein Chalayan, with editing by Ruth Hogben and music by Anthony, of Johnsons
fame.
It’s a tour de force, fizzing with ideas, a mesmerising watch,
and a fund of stealable ideas, so we’ll definitely be returning
for more, though I have to say I only see a dark void where
a living heart might have beat – there’s no speck of warmth
or humanity to it.