Category Archives: commerce

Joshua Fishburn – Layers. Machinima

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joshua_fishburn_layers
Layers (2007, 23 MB, 5:23 min)

“Layers is a mashup narrative machinima created with footage from Metal
Gear Solid 3: Snake Eater (PS2), Military footage from an Apache Helicopter
in Iraq (Public Domain/Department of Defense), and Shadow of the Colossus
(PS2). Recorded almost entirely through a sniper scope from the game, it
extends the conversation about the relationship between increasingly
sophisticated military technology and the drive towards visual realism in
videogames. What happens to the relationship between killer and victim
when they are separated by real and virtual distances? Adding the layer
of virtuality through the videogame complicates this relationship even further.”

by Joshua Fishburn.

Morrisa Maltz – MoFone commercial

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mofone_commercial
MoFone commercial (2011, 8MB, 1:31 min)

First of two pieces this week from the very talented Morrisa Maltz,
this one is a commercial for some kind of art-phone venture she seems
to be involved in.
Whilst I might pass on the product, I’m stuck dumb by the glorious
verve and insouciance of the ad.
It’s interesting – her personal work is very identifiable ( in a good way, I
hasten to add, and, as you’ll see later this week it moves onwards).
This is utterly different but also a really really neat bit of film-making,
suggesting deep reserves of skill and smarts as well as vision.

More Showstudio

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beasting
Beasting (2008, 3MB, 31 secs)

blackball
Blackball (2008, 10MB, 1:21 min)

God, I dislike this work! It’s the combination of the stellar
degree of smug self-congratulation with a faux experimentalism/pretension
to art similarly typified by the ludricous “creative” moniker
attached to exponents of advertising.
But..but..again – like some ads, not many, some – there’s
something to be learned here, especially from Beasting
which manages to be both deeply, Zoolanderishly, risible
(the branded underpants) but also generate a kind of deep,
myth-related frisson.
All the more vexing that somewhere here is real talent.

So…we hold our noses and post…

Enough! Six months, at least, before any more of this.
I’m going out for some air.

Readings

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readings
Readings (2008, 43 MB, 9:53 min.)

I must admit I’d never really heard of fashion video as a genre
until someone I teach showed me an astonishing piece by
Ruth Hogben & Gareth Pugh last week, which sent me off in search of more.
This piece comes from site called ShowStudio:

‘an award-winning fashion website, founded and directed by Nick Knight,
that has consistently pushed the boundaries of communicating fashion online.’

according to its ‘about’ page.

The piece we’re posting here is directed by Knight together with the designer
Hussein Chalayan, with editing by Ruth Hogben and music by Anthony, of Johnsons
fame.
It’s a tour de force, fizzing with ideas, a mesmerising watch,
and a fund of stealable ideas, so we’ll definitely be returning
for more, though I have to say I only see a dark void where
a living heart might have beat – there’s no speck of warmth
or humanity to it.

Troika Ranch -16 [R]EVOLUTIONS

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16 [R]EVOLUTIONS
16 [R]EVOLUTIONS (2006, 3MB, 1:50 min)

I saw this piece from NY based group Troika Ranch a few years back
in deepest Essex, UK & it was utterly great –
took me about ten minutes to put my jaw back in postion after.
Certainly by far the most convincing & mature use of digital
technology/projection in a dance context I had then seen.
Much of the visual flavour comes from the Isadora real time video
manipulation software created by co-artistic director Mark Coniglio &
used together with motion sensing software.
It’s not just the tech stuff though – it’s great choreography & dance
somehow informed by the particular rhythms, logic, that the tech
feedback loop sets up, implies.
It’s the fact, too, that a company deploying cutting edge tech can
still use simple shadow & stillness to devastating effect.